Influence, New and Expanded: The Psychology of Persuasion Hardcover – May 4, 2021

Excellent book currently reading it for a 3rd time. It’s excellent for persuading people but also to spot manipulation. I believe every person on planet earth must read this book!

Everyone, everyone should read this book.You will be a smarter, better informed person to navigate our current world.Robert Cialdini brilliantly leads us to lazer sharp awareness of how we ae constatly influenced, and how we Influence others.. It’s an art, it's a game, it's a war.

Great price on what has become a business classic.

Resume los atajos en la toma de decisiones en un Munda cada vez más complejo buen complemento del libro el arte decisiones en un pensar.

This book is great and still stands the test of time. With Cialdanis knowledge of human behavior and marketing prowess, you can't go wrong.

I really enjoyed this book and learned a lot. It’s packed with knowledge without the bs fluff. ChatGPT is great at recommending good books lol.

As a Cialdini Certified Practitioner, I thought I knew all the tricks up Dr. Robert Cialdini's sleeve. But this new and expanded edition of "Influence" is like watching a master magician reveal even more secrets behind their illusions – only in this case, the magic is the science of persuasion, and we're all unwitting participants in the show.Cialdini doesn't just pull back the curtain on human behavior; he installs floor-to-ceiling windows, floods the room with light, and hands you a high-powered telescope. This book is the Rosetta Stone of influence, decoding the hieroglyphics of human decision-making with the precision of a cryptographer and the flair of a bestselling novelist.Warning: Reading this book may cause sudden outbursts of "Aha!" moments in public places. Side effects include an inability to watch commercials without analyzing them, a newfound skepticism towards salespeople, and the eerie sense that you can read minds (spoiler: you can't, but it'll feel like you can).Cialdini has essentially written the genome sequence of persuasion, mapping out the DNA of influence with such clarity that you'll wonder if he's been secretly recording your thoughts. It's like he's invented X-ray specs for human behavior, allowing you to see the skeletal structure of every sales pitch, marketing campaign, and social interaction.For the uninitiated, this book is a crash course in human psychology. For a Cialdini Certified Coach like myself, it's like receiving an advanced degree in the subject, complete with a treasure trove of new insights and strategies."Influence" doesn't just change how you see the world; it rewires your brain to notice the subtle strings of persuasion being pulled all around you. It's not just a book – it's a superpower in paperback form. Read it, and prepare to navigate the world of human interaction like Neo navigates the Matrix. Just remember: with great influence comes great responsibility. Use your newfound powers wisely!

I had a copy of this long ago, but lost it. Hence the new purchase. I wanted to re-read it. The author does a fantastic job of outlining the "click whirr" subconcious things people have in them, and how folks might try to take advantage of them. While the book is sort of geared towards sales and marketing folks that are trying to figure out what makes people "tick" in order to subconciously drive a sale or something, the author writes the book in a way to make it accessible to folks who just want to know these things and be aware of how they can be used against them by others. Once you read this book, you start listening and watching people interact with you differently. You start to pickup on the cues they use to try to get one of your subconcious "click whirr" autonomous functions to trigger. And, then, b/c you notice it, you can counteract it by conciously deciding to not go along with it when you might have subconciously done so in the past without this knowledge. I worked in marketing/sales analytics for almost a decade, and that's when I first read this book. And, I was able to see through all the marketing / sales pitches and what-not after doing so. It helped me realize I was dealing with predatory sales people, and walk away from awful deals they were trying to push me into. It helps you understand how they might prey upon you, so you have better awareness and defense to it. It's a fascinating book from a psychology and sociology aspect, but also a very useful and functional "training manual" to prep you to see beyond the sales pitches and protect yourself.