COLOR WOWColor Control Purple Toning + Styling Foam – Instantly rids Blonde & Gray hair of brassy, yellow tones, Alcohol free, crunch free styling

This product does what it says it would. I love it.

Great

OK, so I have white hair and I bought this to take the brassiness out of the roots because I’m always using a curling iron… It changed the color of my hair was not attractive, and it was sticky

Works ok. Need to use a lot to get the full affect. It also made my hair unmanageable.

Great product for white hair! Would buy again.

This product is perfect for releasing the brass in whit hairI have had a lot of trouble with purple shampoos as they turned my hair lavender. Which I do not like at all. Color wow is a much lighter product to get rid of the yellow color and will not create that lavender tint. And also gives my hair some extra body.

Love this product

I was skeptical before I bought it and almost didn’t buy because I was worried it was gonna leave purple streaks. It doesn’t. You don’t need much however you don’t want to over use it or you might get a purple effect but it gives me body as well as makes my Silver bright. Very happy with it