VITAMINS hair cosmetics Keratin Purple Toning Shampoo - Violet Blue Brassiness Toner for Bleached Icy Blonde Platinum Silver White Grey Ash Gray or Colored Dry Damaged Brassy Hair

Helped with brassiness.

Smells good, leaves my hair soft

This does the job. It takes the brassy/yellow tones from my hair. We have well water .

Shampoo has a rich lather and I definitely saw a nice silver tone to my hair when dry. It has a mild scent and did not weigh down or dry out my hair.

Ami no me funcionó, recién cambie mi look con mechas y pensé que este shampoo ayudaría a controlar el matiz Orange o amarillo pollo que las latinas tenemos en nuestro cabello al someterlo a estos cambios, al primer uso casi termino la botellita por qué es muy pequeña y desafortunadamente no obtuve buenos resultados.

I would have to say this is one of the best violet/purple-blue shampoos on Amazon. I have tried 5-6 others and no need to say what kind, but this keratin purple toning shampoo DOES NOT dry out your hair, instead it makes it softer over time... It took out the yellow-orange streaks after a couple uses, since I bleached my hair to a level 8-9 blonde from dark-dark brown. First off, my hair is thin and damaged due to the four bleachs it took to make my hair light blonde over time... If you think you are going to get blonde on the first bleach from dark hair, your crazy, lol. It's going to go through color stages.... Including orange, brass, and yellow hues. Everyone is right to follow the color toning scale (yellow hues - use purple shampoo / yellow-orange - use violet (purple-blue) / orange - use blue / orange-red - use teal (blue green) / red - use green shampoo / and so on... you get the point). The smell isn't overwhelming either, it's lightly scented. However, it does dye your hands purple if you don't use gloves, so I recommend it. On the first use I applied to wet hair and it lightened only a little and one the second usage, I applied to dry hair and kept on for 5 minutes and worked even better... I truly believe this product has the capability of daily use without damaging or drying your hair out even more ... Overall it's a great product. Hope this helps everyone and good luck!!!

It seems to work well

If you have well water and blonde, gray, white or lighter-colored hair, you already know what well water, even softened well water can do to your hair. My hair started to turn yellow, brassy and fuzzy once I moved out to my farm, and I had no idea why until my new stylist filled me in. We tried a few new filters on our water softening system - which helped - but this shampoo + the Malibu well water shampoo have gotten me back to my old city-water hair days. Hoo-ray!